40 by 30: A Collective Journey for Maritime Leadership

Norway’s maritime industry is one of the most innovative in the world. But like so many sectors, it’s still missing out on a big opportunity: women in leadership. Today, women hold around 15% of leadership roles in the industry.

That’s where WISTA Norway’s “40 by 30” pledge comes in.

What the Pledge Is About

The idea is simple and inspiring: by 2030, let’s make sure 40% of leadership positions are filled by women. Companies who sign the pledge commit to:

• Setting clear goals for gender balance.

• Measuring and sharing progress.

• Making diversity a leadership priority.

It’s not just a statement - it’s a roadmap.

Why It Matters

The maritime sector is facing huge shifts: green transition, digitalization, and global competition. To meet those challenges, we need all the talent, creativity, and perspectives we can get.

Research consistently shows that diverse leadership teams make better decisions, drive stronger performance, and create healthier workplaces. That’s good for business, and it’s good for people.

A Shared Effort

“40 by 30” isn’t about one company or one initiative. It’s about the whole industry pulling together. Each step forward makes the sector stronger, more competitive, and more attractive to the next generation of talent.

Looking Ahead

2030 may feel far away, but it’s just around the corner in strategy terms. With intentional effort and collaboration, it’s absolutely achievable.

And imagine the signal it would send if Norway’s maritime industry - already a global leader - also became a global example of gender balance in leadership.

P.S. If you’re part of the maritime sector, this is a wonderful chance to join a collective movement for change. You can read more and sign the pledge here → WISTA Norway 40 by 30