Dr. Anthony Giannoumis & Bridget Price | 19 November 2026
The Big F#cking Book on How to Be a Decent Guy
Most guys aren't trying to be the problem. The research says they're part of it anyway. This book is the honest, funny, research-informed guide to what decent leadership actually looks like.
There is a war going on for the identity of young men.
One side says masculinity is toxic. The other says dominate, don't apologize, and dismiss anyone who asks you to be better. Both sides are loud. Neither is moving the needle.
Meanwhile, the data is clear. Men who listen, who take responsibility without theatrics, who create space instead of consuming it, they build better teams, retain more people, and outperform. Decent guys aren't a liability. They're a competitive advantage.
That's the argument. And it's about time someone made it properly.
About the Authors
Dr. Anthony Giannoumis is a professor, researcher, award-winning keynote speaker, and stand-up comedian based in Oslo. He has delivered keynotes for global organizations across Europe, the US, and Australia. His research on inclusion and leadership has been published in peer-reviewed journals and taught at university level for over a decade. He is the founder of Inclusive Creation.
Bridget Price is a leadership practitioner and mother who proves that empathy and performance go hand in hand. She writes with curiosity, grounded in her commitment to building a more human and inclusive future.
This book required both of us. That's the point.
The Bystander Problem
Most workplace failures don't happen because someone decided to be cruel. They happen because decent people stayed quiet. The book examines why that happens and what it actually takes to speak up when it costs you something.
The Listening Gap
Men interrupt more, listen less, and consistently underestimate what that costs them and everyone around them. This isn't an opinion. It's one of the most replicated findings in leadership research. The book explains what to do with that.
The Confidence Trap
Arrogance and confidence look identical from the outside until something goes wrong. The book is honest about the difference, and about how men can build one without accidentally constructing the other
For Event Organisers
Anthony's keynote draws directly from the research behind this book. Built for corporate audiences and conference programmes where the conversation about culture, inclusion, and performance needs to go somewhere new.
Not another diversity lecture. A session your audience will still be quoting six months later.
"Shut up so they don't shut down."
Anthony is represented by Lauren Mullens at Front Row Speakers.
Not ready to enquire yet? Download the speaker one-sheet to share with your team.
For Media Contacts
If you're working on a story about masculinity, workplace culture, men's mental health, or leadership, this book is a primary source, not a press release.
Anthony is available for interviews, comment, and op-ed collaboration. Original survey data from a UK panel on bystander behaviour in the workplace is also available.
What's on offer: a researcher who has the data and a stand-up comedian who makes for better radio than most academics.
To request an interview or discuss coverage, contact Anthony directly: anthony@inclusivecreation.com
