Forget Hustle Culture, Build Performance Culture

High-performing cultures aren’t built on grind, they’re built on clarity, trust, and learning. In this keynote, I unpack how great leaders help teams thrive by aligning purpose with process, feedback with growth, and data with human needs. From psychological safety to gamified engagement, I share the 7 Sins and Wins of Performance Culture - practical, people-first strategies that drive results without burning people out.

Dr. Anthony Giannoumis, a man with gray hair and beard, dressed in a blue suit with a white shirt and yellow tie, sitting on a black stool, smiling with eyes closed, facing slightly to the right.

When performance only measures output, people burn out. This keynote shows how culture builds sustainable performance from the inside out.

The 7 Sins and Wins of Performance Culture

Line drawing of a balance scale, gold on black background

Seven Habits for Building Sustainable Performance Cultures.

Balancing: Burnout isn't a badge of honor

Sustainable performance means knowing when to push, when to pause, and when to celebrate. Balance isn’t a luxury: it’s a leadership strategy.

After the longest month of my life, my first ever speaker tour, alone in a quiet hotel room, I realized real performance isn’t about more, it’s about meaning. (Düsseldorf Case Story)

Gold badge with a check mark inside, symbolizing approval or verification.

Trusting: Confidence isn’t charisma, it’s connection

Performance grows where trust lives. Inclusive leaders earn trust by showing vulnerability, making space for resistance, and leading with presence.

The room was skeptical, and rightfully so. Instead of performing harder, I led with curiosity instead of ego, and watched the room transform. (The Gender Equality Case Story)

Icon of a yellow ear with sound waves indicating listening or hearing.

Listening: Shut up so they don't shut down

Listening is leadership. Performance cultures thrive when feedback flows in all directions - without fear or friction.

A student once handed me a list of everything I got wrong in my "lecture of a lifetime." That feedback changed my career - and my concept of leadership. (The Katie Case Story)

Outline illustration of a handshake in yellow on a black background

Mentoring: Helps You See in 360 Degrees

Mentoring isn’t a hierarchy, it’s a Mentorverse. In a culture of mutual learning, everyone has something to teach and something to learn.

Jorge was a student I mentored through his thesis, but years later, he mentored me back, helping me reframe my work through a new lens. (The Mozambique Case Story)

Outline icon of a magnifying glass, yellow color, on a black background.

Learning: Learn from community to create opportunity

Mistakes aren’t failure, they're feedback. Inclusive leaders normalize failure, adapt quickly, and make learning part of the job, not a punishment.

I built a startup on logic and research, only to watch it collapse from overlooking my stakeholders. It taught me that learning starts before the pivot. (My First Startup Case Story)

Line drawing of a handheld gaming device with a screen and control buttons in black and gold.

Gamifying: Play builds performance

Competitive curiosity isn’t a gimmick, it’s a gateway. Gamification builds momentum, sparks reflection, and invites even the most skeptical teams to play.

A game designed for Deloitte turned inclusion into a high-stakes competition, one that started with innovation and ended in transformation. (The Inclusion Game Case Story)

Four evenly spaced, horizontally aligned wavy yellow lines on a black background.

Flowing: Some brains need rhythm more than rules

Inclusive performance isn’t one-size-fits-all. Flow means honoring neurodiversity, different work styles, and energy patterns to unlock real engagement.

My first week of university, I focused so hard I forgot to take notes. It wasn’t failure, just a reminder that my brain learns its own way. (Always Ready, Never Prepared Case Story)

Armin Khani, a man with dark hair and beard wearing a white shirt and a dark vest with 'Expodia' logo, standing in front of a black and yellow background.

I have had the privilege of hosting Dr. Anthony Giannoumis' captivating keynote presentation at the Innovative Digital EXPO, and I am genuinely impressed by his depth of knowledge and ability to engage the audience.

Armin Khani

CEO Expodia

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